C U S T O M E R O R I E N T E D , Q U A L I T Y O R I E N T E D
China stationery industry development status and characteristics of the market analysis 2016
1. Industry department and management system
National Development and Reform Commission is the cultural, educational, industrial America, sports and entertainment goods manufacturing department in charge of industry, study and formulate responsible for industrial policy, product development and promotion of government guidance, project approval and management industry support fund.
Commerce Department and its subordinate institutions at all levels is the competent department of domestic cultural, educational, industrial America, sports and entertainment products manufacturing and export business, in charge of domestic and foreign trade and international economic cooperation in supervision and management functions.
China Sporting Goods Association is the national trade organization of national culture and education, industrial America, sports and entertainment products manufacturer composition, under the China Light Industry Federation, the Ministry of Civil Affairs approved the national level industry associations undertake cultural goods manufacturing industry sector coordination, industry guidance, comprehensive professional services and implementation of industry management functions. China Sporting Goods Association professional committee set up under the Chemical stationery stationery for students and professional committees.
National stationery Standardization Organization and the International Organization for Standardization Centre (ISO) are jointly responsible for the stationery industry production standards to regulate.
2. The main industry laws and regulations and industrial policies
May 14, 2012 the Ministry of Culture issued "Ministry of Culture" 1025 "period of cultural reform and development plan" clearly stated: to accelerate the development of animation, games, Internet culture, digital services and other great vitality and potential of the emerging cultural industries, and support all kinds of enterprises to increase investment in creative design, to enhance the cultural connotation of related industries, to break the boundaries of categories of cultural industries, promote the integration of different cultures between the industry.
February 15, 2012, the CPC Central Committee, five-second "Seventeen cultural reform and development plan," the State Council issued the "State" Article proposes: to accelerate the development of cultural and creative, digital publishing, mobile multimedia, animation and games and other emerging cultural industries.
October 18, 2011 Seventeenth Communist Party of China Central Committee Sixth Plenary Session of the "CPC Central Committee on deepening reform of cultural system to promote the flourishing several decisions on major issues of socialist cultural development," which referred to the sixth point: accelerate the development of cultural industries, promote cultural industry has become a pillar industry.
July 6, 2011 the Ministry of Culture, the State Administration of Radio, Press and Publication Administration issued a "declaration of national animation quality engineering work notice", through reporting and review, support and finance the creation of animation quality, production, promotion and dissemination , to further promote the animation product branding, marketing and industrialization.
July 2009, the State Council issued "Cultural Industry Promotion Plan", the animation industry will be included in one of the eight categories of the national focus on the development of cultural industries for the development of animation industry provides a rare opportunity. "Plan" clearly stated: the animation industry should strive to create an international audience favorite cartoon image and brand, has become an important growth point of cultural industries; continue to promote the revitalization of the domestic animation projects, the implementation of major projects to lead; and to accelerate the cultural industry base construction, construction of a number of animation industry demonstration base; to encourage private capital to enter the field of animation; animation support cultural products to enter the international market, expanding foreign cultural trade.
May 2009, the State Council issued the "light industry restructuring and revitalization plan" clearly light adjusted six goals and five principles designed to highlight key industries, cultivate key enterprises, encourage enterprises to carry out technological innovation, the main tasks include the promotion of domestic consumption, to increase and diversify the supply of stationery and other industries to improve concentration and so on.
Basic (2) Industry
1. Stationery Industry Overview
According to the National Bureau of Statistics, "National Economic Industry Classification Code" (GB / T4754-2011) latest classification, stationery manufacturing affiliated cultural and educational, cultural, educational office supplies manufacturing industry work beauty, sports and entertainment products under manufacturing, refers to the office, manufacture of learning to use a variety of stationery. With the advancement of technology and the development of socio-economic, human and cultural life is becoming richer, the concept of stationery constantly updated range includes expanding so stationery industry gradually moving towards generalized definition that includes not only office and school stationery, also includes cultural, office machinery manufacturing class. As shown below:
Domestic stationery industry development time is probably in the late 1980s to the early 1990s, it is a planned economy to a market economy transition process differentiated from department stores out. After nearly twenty years of development, stationery industry has become China's rapid development of light industry, a relatively complete industry is truly "small products, big market." With the domestic economic development, group purchasing power increases, stationery industry will further accelerate the development. Currently, large-scale foreign stationery brand dealers, retailers have vied for the Chinese market, it took a fancy stationery broad prospects for domestic consumer market.
2. Market Size
China as the world's most populous country in recent years, with the rapid development of the domestic economy, the domestic market demand for stationery products has remained relatively strong demand trend. With the continued development of national economy and people's living standards continue to improve the consumption of all types of enterprises and expanding the base of growing economic strength, as well as continued investment in state investment in culture, education, the Chinese people modern office supplies and school stationery products demand has been increasing, creating a huge potential consumer market of stationery.
According to relevant statistics, China's children and adolescents under the age of 20, about 300 million, this part of the population every year demand for consumer stationery products are more than 100 billion yuan, accounting for 40% of global consumption, and is still more than 10% per year the fast growth rate. Among these, the growth in consumption in the mud as the representative color of preschoolers market segments particularly rapid in 2011, global sales of more than 100 million barrels of mud color, industry sales of over 500 million US dollars.